Can there be too much fashion? I do think so…
(First published at Exzibit.net on 06 July 2005)
So, this is who I am – a young female journalist and writer, with a sophisticated taste, who, as any other woman, sometimes has this burning desire to buy something new – a skirt, shoes or a bag. If not any of these, then some baubles, at least. I don’t always find what I want, but as I don’t suffer from the lack of garments, I don’t bother. There is a pair of shoes that I’ve been wearing since high school, and that was almost ten years ago, so they are now a fine vintage and are regularly complimented.
However, every now and then when I walk into a shop and spend some time there strolling past rails of identical printed dresses, I can’t help wondering how hypocritical designers and labels are. They all profess individual taste and style, yet no-one – indeed, no single brand – lives up to its own stipulations. Why so?
I don’t know the answer, but the fact is that fashion has actually severely restricted our opportunities to create a unique persona. It’s good to think, of course, that a gipsy skirt you’re wearing is made by Gaultier or Cavalli, as opposed to a similar creation by a high-street label. Let’s face it, though: you would rather prefer to be the only person who drifts above the hot-burning road on a summer afternoon in this majestic gipsy skirt, and sandals with the tinkling of bracelets on your wrists. Alas, you are not the only vessel in this sea of floating fabrics, white, green, brown, black, blue… You are but a part of this summer regatta, and it will take a lot to make yourself fashionable and memorable all at once.
Or jeans… My Lord, even Liz Hurley broke silence: she said she didn’t like the low-cuts. You may think, what’s her business? She is the only woman on a planet who could wear a dress that was held together by a fair word and safety pins and looked glamorous, not trashy. Well, personally I’m quite happy she passed her opinion, as now I know that she is as hurt as I am every time she sees those atrocious looks that low-cut jeans help to create on some women. In part, I believe, they follow fashion, but do they actually have a choice?
A few years ago designers all as one began to make jeans with decorations, which usually fell beyond any sense of measure. Nowadays almost all jeans out there are low-cut. Not only jeans, in fact, but most of the trousers and skirts. Hence our eyes are exposed not just to the hanging flesh, but also to some disastrous examples of underwear. And notice this – I don’t mention any hygienic factors that rise from this full exposure. Personally, I’m too fastidious when it comes to wearing something low-cut, especially when I face the prospect of sitting on a bus seat where someone has rested their dusty trainers.
Perhaps, this complete dominance of fashion in our lives can be explained by the fact that we don’t have much time to spend on walking in and out of the shops, thinking precisely what suits us and our purse. Oh, yes, I forgot to mention just how much money is spent on creating an image, only durable for a season or two. We seem to prefer to grab a look, rather than to make a statement via a personal style. No, we don’t differ in that from our grandmothers who probably shaped their eyebrows a-la Greta Garbo or applied tonnes of mascara to look like Marlene Dietrich. Those ladies had very refined looks, which are still in demand, like the beauty and sex appeal of Marilyn Monroe and Doris Day, according to the recent Muller poll. The truth is, they were absolutely unique, which unfortunately isn’t so about very many of today’s icons.
What to do? Oh, I am still under the impression of Boris Bekker at Wimbledon: totally relaxed and elegant in that blue suit, with a white shirt and a pink tie, he said about Roddick: ‘He’s got to relax and enjoy his own game’. Taking the phrase out of the context, this is exactly what I have always been doing, and this is why I happened to wear chunky sweaters and endless scarves long before these came into fashion. And exactly at this time, three years ago, I was completely mad, searching everywhere for huge sunglasses, while everyone was wearing tiny ones. Believe it or not, I found the red pair in Grasmere, which suited perfectly my red shoes. Yet it took designers another year or two to introduce the 1970s-style glasses that used to make females look like the UFO’s visitors.
Of course, I don’t expect you to follow my high-heels and ignore fashion and go after your whims. Instead, I would hope the brands would ease their rather aggressive campaigns and clothes supply. It’s no fun to be the best-selling brand just because your frocks are cheap, as it usually means they are of a poorer quality. Women’s individuality is never in the price they pay for their garments. It’s in the equilibrium of personality and style, which reflect and influence one another. And since everyone recognises it, why not put this cornucopia of identical frocks and baubles aside and help women create their own unique personas, by limiting the offer? It may sound too revolutionary, but won’t it be fun?


